Archive for the ‘Advertising’ Category

Behavioral Targeting: The Online Advertising Market’s Future

Tuesday, June 19th, 2007

Knowledge@Wharton reports about the current scheme of online advertising market and reports insights into the evolution:

“Behavioral targeting makes inventory available for sale based on the value of a web site’s audience, generally outstripping the value of the content on a page. Behavioral advertising enables marketers to reach beyond keywords and impressions to the audience segments behind them.”