Enterprise Tagging: How Sales & Marketing can exchange information

Tagging on the internet has allowed discovery of information from individual blog posts, to stories, to stock tickers, to photos, all of which has given rise to Folksonomy. Large corporations have Marketing departments spend millions of dollars in marketing material which never get shared with the sales department — event if they do, it’s after spending tonnes of money in building/buying some proprietary software to automate the process.
The reality is:
* Marketing is global, so are sales
* Marketing material is produced by different teams viz. marcom, product marketing, channel marketing, event people, etc. etc.
* Sales department sits in their own silo — esp. in large organization, Marketing material never reaches sales, even if it does, either it’s not timely or not in it’s entirety or maybe after spending thousands of dollars for a software to properly tag the proprietary meta-data
* Meta-data is a moving target — If a system is used for storing the attributes in an RDBMS — any change in meta-data either renders the content undiscoverable or leaves it with incorrect attributes.
Come tagging to the rescue, being flexible, tags can be defined on the go — however good idea to have some high-level tags; as in product names, business units, etc. The second level tags could be platforms, customer names, companies, etc. How the information can be exchanged? Marketing runs a blog with the single objective of exchanging information with sales (in this case say marketing collateral). Every post is tagged with the product the collateral belongs to, the second level tags being platform, industry vertical, target audience, etc. etc. Sales can receive this information by either subscribing to the feeds or by searching for the tags on the blogs. WordPress supports category level feeds.
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