{"id":63,"date":"2005-05-02T07:57:41","date_gmt":"2005-05-02T13:57:41","guid":{"rendered":"http:\/\/www.khaitan.org\/blog\/2005\/05\/the-age-of-engagement-mary-meeker-at-adtech-2005\/"},"modified":"2005-05-02T07:57:41","modified_gmt":"2005-05-02T13:57:41","slug":"the-age-of-engagement-mary-meeker-at-adtech-2005","status":"publish","type":"post","link":"https:\/\/www.khaitan.org\/blog\/2005\/05\/the-age-of-engagement-mary-meeker-at-adtech-2005\/","title":{"rendered":"The Age of Engagement: Mary Meeker at AD:TECH 2005"},"content":{"rendered":"<p>via <a href=\"http:\/\/www.corante.com\/newyork\/archives\/2005\/04\/27\/mary_meeker_is_bullish_on_the_future_of_internet_marketing.php\">Corante<\/a>, <a href=\"http:\/\/www.emergic.org\">Emergic<\/a>.<br \/>\nMary Meeker, the <a href=\"http:\/\/www.time.com\/time\/digital\/cyberelite\/40.html\">venerable<\/a> analyst at Morgan Stanely <a href=\"http:\/\/www.morganstanley.com\/institutional\/techresearch\/age_of_engagement.html?page=research\">presented<\/a> at the AD:TECH conference in San Francisco. <a href=\"http:\/\/www.clickz.com\/news\/article.php\/3500361\">According<\/a> to Meeker, the Internet has &#8220;nowhere to go but up.&#8221; The session was packed with datapoints:<\/p>\n<ul>\n<li><b>Google<\/b>:5b global searches (+62% YOY, 2\/05); 355m global unique visitors(+36% YOY, 2\/05)<\/li>\n<li><b>Broadband<\/b>:135m global subscribers (+51% YOY); 35m in America; 63m in Asia<\/li>\n<li><b>Yahoo!<\/b>:917m multimedia streams; 40m My Yahoo! users<\/li>\n<li><b>Digital Music<\/b>:300m cumulative iTunes; 16m iPods<\/li>\n<li><b>Blogging<\/b>:27% of US Internet users read blogs<\/li>\n<li><b>Wireless Internet<\/b>:196m messaging subscribers in China; No. 1 in world<\/li>\n<li><b>VoIP<\/b>:33m registered users (4\/05)<\/li>\n<li><b>Shanda Networking<\/b>:2m peak concurrent online gamers in China<\/li>\n<li><b>PayPal<\/b>:72m accounts (+57% YOY); 22m users<\/li>\n<li><b>Broadband<\/b>:S Korea broadband penetration of 70%; No. 1 in world<\/li>\n<li><b>Ad Spend<\/b>: Internet Ad Spend at $120 per home vs. $898 for Newspapers<\/li>\n<\/ul>\n<p>However, the Big Media Channels are Going down:<\/p>\n<ul>\n<li><b>Music<\/b>: 2004 sales down 21% from 1999 peak<\/li>\n<li><b>TV<\/b>:Network TVs audience share down by 1\/3 since 1985<\/li>\n<li><b>Radio<\/b>:Listener-ship at lowest level in 25 years<\/li>\n<li><b>Newspapers<\/b>:Circulation declining<\/li>\n<li><b>Magazines<\/b>:Circulation peaked in 2000; now at 1994 levels<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>via Corante, Emergic. Mary Meeker, the venerable analyst at Morgan Stanely presented at the AD:TECH conference in San Francisco. According to Meeker, the Internet has &#8220;nowhere to go but up.&#8221; The session was packed with datapoints: Google:5b global searches (+62% YOY, 2\/05); 355m global unique visitors(+36% YOY, 2\/05) Broadband:135m global subscribers (+51% YOY); 35m in [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/63"}],"collection":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/comments?post=63"}],"version-history":[{"count":0,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/63\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/categories?post=63"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/tags?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}