A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter\u2014and getting smarter faster than most companies.<\/p><\/blockquote>\n
An\u00a0Intent Owner<\/em> collaborates with others\u00a0for research, analysis\u00a0and in general to\u00a0discuss items offered from one or more sellers\/providers. On the other hand, Goods Owner<\/em>s researches the intent of the buyers by listening to them and\/or participating in their conversations. The conversation\u00a0leads to perfect markets.<\/p>\n During the old days, a weekly bazaar (aka Haat<\/em> in some Indian dialects) served just that purpose–Buyers collaborated, chattered while sellers listened, conversed and converted the intent into real money. However, as society got industrialized, the collaboration dropped and became 1:1 (thanks to telephone, email and other 1:1 communication media). Come Social Networks, Markets are conversation again. Social Networks are enabling the same depth\/breadth of conversation where people are chattering about products, services, companies, etc. (How this is all coming together? To be continued in the second part of the post).<\/p>\n","protected":false},"excerpt":{"rendered":" Cluetrain.com: A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter\u2014and getting smarter faster than most companies. When Markets become conversation, the participation benefits the parties\u00a0involved, viz. (a) The Intent Owner. This is the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[56,12,112,22,19],"tags":[],"_links":{"self":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/220"}],"collection":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/comments?post=220"}],"version-history":[{"count":0,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/220\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/media?parent=220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/categories?post=220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/tags?post=220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Markets](\"http:\/\/www.khaitan.org\/blog\/wp-content\/uploads\/2008\/05\/social_network_comp.jpg\")
When Markets become conversation, the participation benefits the parties\u00a0involved, viz. (a) The Intent Owner<\/em>. This is the person who has the money, spends time and effort. In a non-generic sense, this \u00a0person is the buyer\/purchaser\/decision-maker of goods\/services\/products (b) The “Goods” Owner<\/em>. A person or an entity who has something of interest for which people will spend time, money and effort.<\/p>\n