{"id":208,"date":"2008-02-13T10:10:44","date_gmt":"2008-02-13T18:10:44","guid":{"rendered":"http:\/\/www.khaitan.org\/blog\/?p=208"},"modified":"2008-02-13T10:10:44","modified_gmt":"2008-02-13T18:10:44","slug":"marketing-r-us","status":"publish","type":"post","link":"https:\/\/www.khaitan.org\/blog\/2008\/02\/marketing-r-us\/","title":{"rendered":"Marketing R Us"},"content":{"rendered":"<p>&#8220;Us&#8221; as in the blogosphere, people who are contributing via blogs, twitters, groups, etc. People who are\u00a0in top 100,000 list.\u00a0When\u00a0we talk about Word of Mouth, we think of getting the word out to the (&#8220;they&#8221;?)\u00a0A-list bloggers. Fast Company has an interesting piece which debunks the theory that a select few \u201ckey influencers\u201d matter more than \u201cthe rest of us.&#8221;<\/p>\n<p><a href=\"http:\/\/www.fastcompany.com\/magazine\/122\/is-the-tipping-point-toast.html\">&#8220;Is the Tipping Point Toast&#8221;<\/a>\u00a0is an interesting read. The article is based on the work done by Duncan Watts of Yahoo Research. According to Watts:<\/p>\n<blockquote><p>It [achieving marketing success through influentials] just doesn\u2019t work. A rare bunch of cool people just don\u2019t have that power. And when you test the way marketers say the world works, it falls apart.<\/p><\/blockquote>\n<p>Guy Kawasaki, comments further and <a href=\"http:\/\/blog.guykawasaki.com\/2008\/01\/forget-the-a-li.html\">says<\/a>:<\/p>\n<blockquote><p>Spend more time and effort pressing the flesh of real customers and less time and effort on industry events and other focused PR and marketing that involves sucking up to journalists, analysts, and experts.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Us&#8221; as in the blogosphere, people who are contributing via blogs, twitters, groups, etc. People who are\u00a0in top 100,000 list.\u00a0When\u00a0we talk about Word of Mouth, we think of getting the word out to the (&#8220;they&#8221;?)\u00a0A-list bloggers. Fast Company has an interesting piece which debunks the theory that a select few \u201ckey influencers\u201d matter more than [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,21],"tags":[306,126,310,309],"_links":{"self":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/208"}],"collection":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":0,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}