{"id":165,"date":"2007-06-19T21:17:13","date_gmt":"2007-06-20T03:17:13","guid":{"rendered":"http:\/\/www.khaitan.org\/blog\/2007\/06\/behavioral-targeting-the-online-advertising-markets-future\/"},"modified":"2007-06-19T21:17:13","modified_gmt":"2007-06-20T03:17:13","slug":"behavioral-targeting-the-online-advertising-markets-future","status":"publish","type":"post","link":"https:\/\/www.khaitan.org\/blog\/2007\/06\/behavioral-targeting-the-online-advertising-markets-future\/","title":{"rendered":"Behavioral Targeting: The Online Advertising Market&#8217;s Future"},"content":{"rendered":"<p><a href=\"http:\/\/knowledge.wharton.upenn.edu\/article.cfm?articleid=1744\">Knowledge@Wharton reports<\/a> about the current scheme of online advertising market and reports insights into the evolution:<\/p>\n<blockquote><p>&#8220;Behavioral targeting makes inventory available for sale based on the value of a web site&#8217;s audience, generally outstripping the value of the content on a page. Behavioral advertising enables marketers to reach beyond keywords and impressions to the audience segments behind them.&#8221;<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Knowledge@Wharton reports about the current scheme of online advertising market and reports insights into the evolution: &#8220;Behavioral targeting makes inventory available for sale based on the value of a web site&#8217;s audience, generally outstripping the value of the content on a page. Behavioral advertising enables marketers to reach beyond keywords and impressions to the audience [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[66,21],"tags":[],"_links":{"self":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/165"}],"collection":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/comments?post=165"}],"version-history":[{"count":0,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/165\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/media?parent=165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/categories?post=165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/tags?post=165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}