{"id":142,"date":"2006-11-02T22:35:46","date_gmt":"2006-11-03T04:35:46","guid":{"rendered":"http:\/\/www.khaitan.org\/blog\/2006\/11\/marketing-brilliance-doves-campaign-for-real-beauty\/"},"modified":"2006-11-02T22:35:46","modified_gmt":"2006-11-03T04:35:46","slug":"marketing-brilliance-doves-campaign-for-real-beauty","status":"publish","type":"post","link":"https:\/\/www.khaitan.org\/blog\/2006\/11\/marketing-brilliance-doves-campaign-for-real-beauty\/","title":{"rendered":"Marketing Brilliance: Dove&#8217;s &#8220;Campaign for Real Beauty&#8221;"},"content":{"rendered":"<p>Somebody just forwarded me a link to Dove&#8217;s new <a href=\"http:\/\/www.campaignforrealbeauty.com\/\">campaign<\/a>. Considering, that only 2% of the women think that they are beautiful<sup>1<\/sup>, this campaign targets the 98% to be the real self.<br \/>\n<object width=\"425\" height=\"350\"><param name=\"movie\" value=\"http:\/\/www.youtube.com\/v\/fz5IRdFIpvA\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><embed src=\"http:\/\/www.youtube.com\/v\/fz5IRdFIpvA\" type=\"application\/x-shockwave-flash\" wmode=\"transparent\" width=\"425\" height=\"350\"><\/embed><\/object><br \/>\nA refreshing  marketing campaign after a long time. Remember Coca-Cola&#8217;s &#8220;Always&#8221; campaign?<br \/>\n<sup>1<\/sup>Numbers based on a survey commissioned by Dove<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Somebody just forwarded me a link to Dove&#8217;s new campaign. Considering, that only 2% of the women think that they are beautiful1, this campaign targets the 98% to be the real self. A refreshing marketing campaign after a long time. Remember Coca-Cola&#8217;s &#8220;Always&#8221; campaign? 1Numbers based on a survey commissioned by Dove<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[50],"tags":[],"_links":{"self":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/142"}],"collection":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/comments?post=142"}],"version-history":[{"count":0,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/posts\/142\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/media?parent=142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/categories?post=142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.khaitan.org\/blog\/wp-json\/wp\/v2\/tags?post=142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}