Marketing Brilliance: Dove’s “Campaign for Real Beauty”

Somebody just forwarded me a link to Dove’s new campaign. Considering, that only 2% of the women think that they are beautiful1, this campaign targets the 98% to be the real self.

A refreshing marketing campaign after a long time. Remember Coca-Cola’s “Always” campaign?
1Numbers based on a survey commissioned by Dove

Comments are closed.