FeedBurner: Employees, Entrepreneurs, (E)Investors energized, everyone expecting Exit

Feed Burner’s press release was aptly titled — FeedBurner Fully Financed For Future Feed Formatting Fun. Nice title, eh 🙂 How about this signature at the end of the release — “Employees, Entrepreneurs, (E)Investors energized, everyone expecting Exit” ?
Last week, Feed Burner announced the completion of a second round of $7m. Draper & Mobius are now joined by new investor Sutter Hill. Feed Burner manages 40,000 active feeds, including mine.
The company is still in the process of figuring out the right business model. Thing to consider — if the feed items are teasers (i.e. first few lines of the item), the feed drives traffic to the website. However, if the feed items are complete entries then there is little or no traffic to the website. Aggregators and users will shy away from the service if the non-feed content in feeds turn out to be intrusive. This will be an interesting space to watch with “ads in feeds”.

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