Parisista » netflix http://www.khaitan.org/blog 2. Etymology: Sanskrit. Supplementary information usually at the end of a writing Thu, 09 Feb 2012 15:40:07 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Where is the New New Thing? http://www.khaitan.org/blog/2008/05/where-is-the-new-new-thing/ http://www.khaitan.org/blog/2008/05/where-is-the-new-new-thing/#comments Sat, 03 May 2008 00:55:47 +0000 indus http://www.khaitan.org/blog/?p=217 Tom Forenski points to Jeff Nolan’s “Incremental Is Not Innovation” piece. With more than $1bn invested in various startups — only a handful can be called as breakthrough. Last year, it was twitter.  The last bust cycle produced a slew of collaboration tools based on RSS. In his writeup Jeff talks about the futility of Web 2.0 (the version number exists, thanks to a marketing propaganda!) and me-too culture of startups around it.

However, in a bigger picture, Web 2.0 has created a phenomenon that services can live elsewhere, and so can the data. It has also created a new breed of entrepreneurs who are going to solve a newer set of problems in the continuing evolution of the overall Internet and computing landscape.

In my mind some of the big problems to be solved are:

  • Public Information Overload: Average query on Google produces 100,000+ search results. The popular ones have 100,000+ pages of search results. Why do I need more than 3-5 pages of results?
  • Untargeted advertising: Bulk of the ads are still unrelated. I was searching/looking for a used Aeron chair, today. The best deal is on Craigslist. Why no one is connecting that dot? A person’s intent is very much monetizable and the field is still green
  • Compartmentalized information: If I’m browsing for a movie on Netflix, I cannot see the reviews of that movie from my buddies who are not on Netflix
  • Missing reputation: Is that post/comment about fixing unscruplous hedging of commodities coming from a person working in financial business or a wannabe?
  • Private Information Overload: With 10,000+ digital family photos, I can’t search a thing. In my last job I had 5+ GB of PSTs at the time of quitting. Same goes for my slowly building archive of digital documents, tax returns and stuff

These are very broad level categories of very large problems, each one can be further broken down into features. 

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