Archive for June, 2007

iPhone and Blogosphere: The day after the launch

Friday, June 29th, 2007

iPhone and Blogosphere

Social sites reveal class divide

Thursday, June 28th, 2007

BBC is reporting that:

Fans of MySpace and Facebook are divided by much more than which music they like, suggests a study. A six-month research project has revealed a sharp division along class lines among the American teenagers flocking to the social network sites.
The research suggests those using Facebook come from wealthier homes and are more likely to attend college.
By contrast, MySpace users tend to get a job after finishing high school rather than continue their education.

Funny Toon: Lifeguard Outsourced to India

Wednesday, June 20th, 2007


Behavioral Targeting: The Online Advertising Market’s Future

Tuesday, June 19th, 2007

Knowledge@Wharton reports about the current scheme of online advertising market and reports insights into the evolution:

“Behavioral targeting makes inventory available for sale based on the value of a web site’s audience, generally outstripping the value of the content on a page. Behavioral advertising enables marketers to reach beyond keywords and impressions to the audience segments behind them.”