Archive for June, 2007
BBC is reporting that:
Fans of MySpace and Facebook are divided by much more than which music they like, suggests a study. A six-month research project has revealed a sharp division along class lines among the American teenagers flocking to the social network sites.
The research suggests those using Facebook come from wealthier homes and are more likely to attend college.
By contrast, MySpace users tend to get a job after finishing high school rather than continue their education.
Knowledge@Wharton reports about the current scheme of online advertising market and reports insights into the evolution:
“Behavioral targeting makes inventory available for sale based on the value of a web site’s audience, generally outstripping the value of the content on a page. Behavioral advertising enables marketers to reach beyond keywords and impressions to the audience segments behind them.”