Microsoft’s desperate acquisition of aQuantive: What they could have done instead

Are 70,000+ Microsoft employees that useless? Or the 1,000+ Senior Management has no clue? Can’t believe that Microsoft would pay 85% premium and fork out $6bn dollars! They could have bought for that money and saved $500 million to acquire several smart startups in search and online advertising space. Microsoft could have successfully negated Google’s further foray into the growing on-demand business and may have brought raw energy to Redmond.
However, by the time, Microsoft figures out the monetization model for Search and online ad market, Google would start making significant inroads into the on-demand business and productivity applications. Why don’t they focus on solving problems? Well, it’s the big company syndrome; I’m a manager-I don’t solve problems-I get vendors/acquire companies. What a pity.
Does any B-school offer a course on intra-preneurship? Take a leaf from Google or even HP has a lesson to offer from their recent release of the NeoView Business Intelligence product.

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